How to Promote Your Blog in 2020 : 10 Tips & Tricks to High Traffic
A research by Hubspot says “ 53% of marketers say blogging is their top content marketing priority.
Are you one of those marketers wondering how to promote your blog in 2020? With all the Google updates rolling out SEO trends and tactics are changing drastically.
Just doing SEO on your site won’t help you gain traffic that your blog deserves!
Another fact: There are more than 20 billion blog post views each month on the WordPress platform. (That’s only WordPress!)
Even then, lot of marketers are still struggling with the traffic on their blogs.
Here’s a checklist of all the tips to sum it up, I will also tell you how to get there in details we go
1. Write blogs on new and trending topics
Better content can drive traffic to a blog by up to 2,000%. (Omnicore)
But how do you write better and appealing content that actually brings traffic?
Writing what you are expert at is a wonderful idea, however if the topics that you choose are outdated will not bring noticeable traffic.
To get better engagement rate and hike in your traffic graph.
You should always search for the most trending topic that you can write about.
How will you find it?
You can use paid tools like buzzsumo or you can use free tools like Google Trends
Let me show you how you can use this to promote your blog:
Type in the topic that you want to write about, use keywords here and you will see something like this image below:
For example:I am a digital marketer, I would like to write about something related to digital marketing and its trends. But the term “digital marketing “will be very broad and vague.
So, I typed in the term “Google Adwords” which is more specific
Here you can see trending data from past hour to last 5 years. You can also select a custom range for trending data for various geography and demography.
It also shows a variety of related topics and trending keywords that you can use
2. Be consistent & Select the right time to post and promote your blog
Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Traffic Generation Cafe)
Make a routine to post a blog consistently be it 1 blog a month or 1 blog a day or 4 blogs a day but be consistent. That way your readers will know when to expect new piece of content which will increase your traffic exponentially.
You also have to make sure to see where your target audience is.
Ask yourself these questions:
- Which platforms my audiences use – Facebook, LinkedIn, Twitter, Instagram, Quora,Reddit
- What are the regions and time zones where they live – don’t post late in the night or very early in the morning.
- What is the routine of your audience – are they office going people or are they house wives?
Decide your post scheduling and publishing time according to these factors.
3. Reply to every comment
This is an easy one.
Make your readers believe that you care for their opinion. Appreciate them for the value they add by leaving their comments. Even a little gratitude or thanks would do!
The readers who engage with your content are the ones that are most likely to become your regular source of traffic.
This is a way to build long term traffic!
4. Promote your blog on forums
Forums are the platforms where real people give real feedback.
If your content is good, you will get a lot of quality organic traffic.
Famous forums that get you can leverage are Reddit, Quora, Warrior forum and a lot more.
How will you promote your blog on these platforms?
- Try answering to the questions that seem relevant to your blog
- Ask questions on forums that lead the conversation towards the point where you can drop a link of your blog
- Talk to the people in comments and engage with them
Here is an example that should help you start writing on forums:
In the image above we are trying to promote our recent blog Hashtags
I suggest answer as many questions as possible. Helps you gain lots of loyal traffic.
If you are new to forums check out my blog which will help you start with Reddit marketing Reddit Marketing Guide for 2019 and beyond
5. Leverage the power of LinkedIn
LinkedIn is the most underrated marketing tool right now.
A few facts about LinkedIn :
- LinkedIn now has over 500 million members
- Only 1 million usershave published an article on LinkedIn.
- There are 9 billion content impressions in the LinkedIn feed every week.
I think these facts are more than enough to convince anyone that LinkedIn is the best place to get top quality organic traffic.
How do you use LinkedIn to bring traffic?
- Use long form posts
- Try to be interactive and real.
- Use relevant hashtags and images.
- Write to educate not to sell.
Here’s an example of my recent post on LinkedIn:
This post alone got me organic traffic of 1000, 4 client enquiries and 2 conversions from the enquiries. With 3691 views only.
All I did was writing content wittily enough to intrigue my readers into reading my whole blog. I am no LinkedIn influencer.
It’s not just blogs, but if you pen down a random thought nicely on LinkedIn it can provide you with a lot of quality traffic and conversions or sales if you have something to sell.
Look at another post where I have posted something that happened to me in my office.
This is the power of LinkedIn, which you can take advantage of. I will shortly post a definitive guide to LinkedIn too.
Know Your Digital Goals
Get Specific
6. Keep updating your content
Bloggers who have a strategy of updating older content are twice as likely to report strong results.(Orbit Media)
This is one of the easiest yet the most effective tips. Well you might be wondering How to update your content?
You don’t have to rewrite the whole blog / article to achieve this.
You can simply do it by making changes in the images. In fact just changing the dates in the heading would do the trick too.
Have a look here:
Google craves for updated information doing this will let Google know that my website has the latest information and so my content will be given priority over others and hence more traffic.
7. Maintain Email Newsletter
An email newsletter is one type of email used in an email marketing campaign. As the name suggests, it often contains news and updates. Email newsletters aim to keep a business’s audience interested and, at the same time, very softly push them to do a required action. (Source)
News letters basically provide you a direct window to your audience’s inboxes.
Not only does it encourage loyal traffic but also helps you build your own brand.
You can simply add a small widget or code to your site and you are on your way to collecting emails.
For WordPress users:
We are currently using a WordPress plugin – Newsletter
Go to plug-in section > add new > type in “newsletter” in the search bar >install and activate
After installation, it will take you to the plug-in set up screen where you will have to complete the installation.
Once the setup is complete, you will be redirected on the plug-in set up the dashboard. Where you have to add “Newsletter Minimal” and you are done!
Remember:
- Send a welcome mail to each subscriber
- Send regular updates here for regular traction
8. Collaborate with other Bloggers
Another way to promote your blog is collaborating with other bloggers of your niche or your complementing niche.
There are 3 ways you can collaborate with bloggers:
Find a Blogging buddy – Become friends/partners with other bloggers and write blogs for each other. Give shout outs to each other. Endorse each other on various social media.
For example,we can talk about recent friendship between Neil Patel & Brian Dean. In this post We can totally see that Neil & Brian are blogging buddies!
How to promote your blog through collaboration
Inviting other subject matter experts to write and contribute on your site and give them accountability
You can simply mail or just drop a message in people’s inboxes on social media like this:
Guest posting – Contribute to other relevant sites.
Here’s a small checklist by AndyCrestodina
Link & interlink your blogs to other blog posts:
Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (Hubspot)
When publishing blogs on other websites, make sure to link your other blogs in the same article. You can put any number of links as long as they are relevant.
This helps in diverting traffic of that particular site to your other blogs as well.
But keep an eye on these numbers as some guest posting sites have a restriction over how many links you can give to your site.
9. Hold a “Blog Contest ”
Holding a blog contest is a very clever way of getting traffic on blog.
You can hold a blog contest and just like any other event keep a prize!
Your takeaway in this will be tons of quality content for your site without having to spend money on writers.
How can you make this work for real?
- Decide a topic or trend that is closely related to your niche
- Invite bloggers for the event for an entry fee or for free.
- Take limited entries & decide a closing date
- Review all the blogs & declare a winner
- Make sure to announce the winner& promote that as well.
10. Optimize your blog for search engines
You can never forget this one.
All bloggers should make sure that their content is SEO proof
Here’s a small checklist:
- Have a focus keyword –High search volume, Low CPC & use minimum 3 times
- Key phrase length & Density– Use long-tail keywords. In every 500 words, a keyword should appear 3 times
- Meta description length – Write a meta description, it helps crawlers know what your page is about
- Headings & title – Using H1, H2, H3, H4, subtitles wisely
- SEO title width- title should not be wider than the 600 px
- Image alt attributes – Label each and every image
- Text length – minimum 500 to any number of words that is informative, we recommend 800-1500 words.
Google’s New Updated Algorithms Will Support Original Content
In section 5.1 of the recent update from Google, it has announced that unique and original content will now be given more focus. The new algorithm from Google is no longer going to promote the content that is latest or repetitive. Rather, any content which is of good quality and is specifically useful will be given more importance.
While creating original content takes extra time as well as effort, this certainly is not something to worry about. By working on creating genuine and original content, you will be able to give your work a definite brand name while successfully enhancing its SEO listing.
So, by adding a touch of “yourself” into your content, you can stand out from the crowd and benefit greatly from the updated algorithm of Google. So, by adding in your content what you feel of your business, you can produce unique and useful content.
Also, by sourcing the content, you can greatly benefit from the new algorithm released by Google. Since, the search engine does not quite favour the content that is copied, it is most important that you give citations for any facts and figures or information that is reported in your content.
The newly released algorithm from Google completely favours the original content. Earlier, articles that were significant in comparison to other articles were given preference by Google. Now, it is to be seen how the updated algorithms workout in the future with digitally advanced content curators
Key steps for Social Media Optimization (SMO)
For online marketing strategies social networks are great sites to promote products, services or brands, approaching customers in a direct way, without any intervention of thirds in the process. If you are able to link your website to certain websites that have similar topics or subjects as yours, then your increase your sites chances of generating traffic.
In getting backlinks, regardless of if they’re DoFollow or not, note that Google and other search engines are rather smart these days. What contributes to getting an ideal client? So always try to pay special attention to the content. Adwords – a pay per click (PPC) program of advertising (appears as Sponsored Links) on Google. Purchasing links for the purpose of building the authority of your website is against Google’s guidelines and would put your website at risk of receiving a penalty. Search engine optimization or SEO is one of the popular methods to drive free or targeted traffic to your website.
You cannot optimize your page for hundreds of different terms, just one or two. Paragraphs can be two to three sentences long, or simply one long sentence. Two out of 4,000 clicks? Now that we live in the age of semantic search, Google aims to figure out the meaning behind a certain search query to provide the most precise search results. If you have a question or concern, reach out. You have to deal with each site individually in order to get a lot more traffic on to your website. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click. The services include article marketing, blogging, press release submission, forum posting, backlinks for seo and adding people to your business profile. Hopefully this means a fair number of people found the article helpful and shareworthy. You need to know different SEO marketing strategies in case you are into online marketing because the internet is very important to people.
Design First, SEO Later: False – Time and time again, people come to us with a Website that was built without considering search engine optimization. First, make sure that your keyword is included in the title of your website. Make your website ‘social’ by including widgets and streams such as from Twitter and Facebook. Your Facebook account might get disabled or restricted. When Are You Searching Job In SEO. Images are great for adding visual appeal to your website and blog content. It should be kept in mind, however, that it is important to have quality links rather than linking a website to another site that is considered a link farm. However, as Google is not always doing what it says and things are changing really fast, I would suggest looking into those factors that I still consider important in shaping search result pages for different users. However, I can offer my honest opinion on some of the most obvious observations to some of the least obvious observations.
They still really heavily on the visible context that your real live audience can see as part of their indexing system. What search marketers should focus on is creating the right digital assets for their consumers and ensuring that any search engine can locate and serve this content as seamlessly as possible. When you are about to hire a search engine optimization company, it is important that you research into the company and all of the different tactics the company uses. So if you are photographer for instance, some of your personas could be couples, parents-to-be, models, parents of toddlers and so on. These are the 20 essential elements that need to be considered when you consider (re)building your website. This plays a role with how much weight or “link juice” will be passed to your own web page from the linking website buy quality backlinks ). A website developer’s work isn’t complete until the website is thoroughly proofed for any text, image placement or link errors. ‘Cause the things that work in that tiny, miniscule, subsection of a market won’t work for you. How do you feel about going to work each day?
10 Social Media Tips for Small Business
Social media is already part of the life of most Irish people’s lives. The Irish are heavy users of social media and the internet in general. According to a Neworld Associates Report from 2018, Irish adults look at their mobile phone 57 times per day. That’s in comparison to a European average of 41 per day. Regarding social media accounts, 65% have Facebook, 27% have Linkedin, 32% have Instagram, 29% have Twitter (Reuters, 2017). That’s why social networking is such a powerful communication tool for small business entrepreneurs. There is a good chance to find your clients through at least one of them.
If you don’t know where to start or want to improve on what you already have, follow these 10 tips for social networking.
1. Define the target persona
Determining the characteristics of your target audience is a key requirement. You need to know information such as age, gender, location and average income. This is the minimum, and if you have already made your business plan, you will already have this data. However, the target persona has a higher level of detail.
The difference between the target audience and the target persona is that the former contains broader characteristics while the latter characterizes actual buyers.
The persona will be created from real people and will inform the strategic decisions for reaching them, and others like them, through social media. It is one of the best ways to accomplish successful actions. You can create a person by doing a survey directly with your customers, seeking to know what their tastes, preferences, hobbies and pains that they have.
Let’s see an example of a target persona:
Sinead, 23 years old, college student, works in an accounting office and her income is just minimum wage. She lives with her flatmates in Wicklow. Her favorite hobby is going out to dance and drinking beer in the pubs of the town. She likes to always be well dressed and fashionable. As she has to pay for college, she doesn’t buy expensive products.
This makes it much easier to get things right and to know exactly what your customers want.
2. Know the social media, how they work and who are their audiences
When we talk about social media most people immediately think of Facebook, and it’s no wonder, because Facebook is the most famous social network exists.
However, there are other social media that can be explored. Instagram has a very strong level of engagement. Recently Instagram removed the visualization of likes, but you can still get engagement, interaction and relationship with your customers by private messages and stories.
LinkedIn is the largest social network focused on the job market. It is ideal for promoting, attracting and interacting with users, promoting the brand and even recruiting employees. To help small businesses, LinkedIn has launched a series of guides.
Twitter is the social network known for its limited number of characters: 280. Twitter users are connected in technology, science and cinema.
YouTube is a great social network for gaining popularity through videos. Be careful only with the picture and sound quality. I’m not saying you need a camera and a professional microphone. None at all! But it’s important for viewers to be able to hear you clearly and for the image to have a cool quality without blur, for example.
Pinterest is a social network where people seek and provide ideas on a wide range of subjects: fashion, wellness, health, home décor, style, inspirational phrases, crafts and much more as you can imagine.
Finally, Snapchat is the youngest social network around. Lately, it’s been losing strength to Instagram, because its features are very similar, but if your client is there, go along with it.
3. Choose quality over quantity
Not all social media will be right for your business. For two reasons: firstly, because the reality for most small business entrepreneurs is that you will have to manage these media yourselves; secondly, if you understand the purpose of each social media and create personas, you should know which social media your customers and potential clients are using. Focus only on those media your clients are using and share good content.
Let’s see how companies can be present on social media?
• If you are an artisan, have a clothing or costume jewelry business, Pinterest and Instagram are good social media to act on.
• If your business is IT or a start-up, Twitter can be a good network to have a presence on.
• If you are a honey producer, why not make videos with honey recipes and put them on YouTube?
• If your company serves other companies, focus on Linkedin.
• If you have a cafe near a college or school and realize that your customers are using Snapchat, you already have the answer to where your business should be.
Go where your audience are and deliver value. You will be rewarded for it.
4. Plan your posts
Just like everything else in life, for social media, you will also need planning.
Set goals in social media. Use the S.M.A.R.T goals framework-specific, measurable, attainable, relevant and time-based goals. For example, “I will increase the number of fans on my company’s Facebook page from 700 to 1,000 within the next three months.”
Create a calendar. Think about commemorative dates, sales season, and other content that is worth sharing.
5. Relevant Content
Put yourself in the place of the customer, the persona you created, and think what they want to know about your business. If you have a clothing store, why not give tips on how to match colours and what are the latest trends? This is a good opportunity to showcase your products.
Always pay attention to what your customers want. It’s not because you like guava more than chocolate that your customers think so too. Sometimes some content that you don’t care about might please your customers.
Don’t forget to always update your social media with information such as phone, address, days and hours of service. Imagine if your customers want to know if your store will be open on holiday and not find any information? Stay tuned!
6. Pictures
A picture is worth a thousand words. So cliché and so true! GIFs, memes, photos, pictures, graphics, and videos have much more engagement than text. According to Hubspot, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
7. Create Relationship
It is not enough to put your posts on media and not interact with web surfers. This creates a sloppy impression. Answer and like comments, make a filter to delete any disrespectful comments.
More than 80% of customers expect a company to respond within 24 hours. So, when it’s time to respond, show off your company’s experience and don’t hesitate to use a little humor.
Another idea for building relationships by humanizing your business might be to post photos of you and your employees at work- in everyday activities, in production, or celebrating birthdays, for example.
8. Schedule the posts
Since you have done the planning already and have a calendar for posting, go ahead and create your content and schedule it to be posted automatically. There are several free tools that allow this facility.
9. Find inspiration from successful brands
It’s okay to use success strategies as inspiration. Study how successful businesses in the same industry use social media. Create a benchmark based on their best practices. Use them as an inspiration to run your own campaigns. Just not worth copying, ok?
10. Monitor the results
Test and evaluate your strategy. Analyse data such as the number of clicks per post, the reach of your posts, posting time, content, number of visits, and then make the necessary adjustments based on the results to further improve performance.
If you want to learn more or need further information, I will be more than happy to help.
Go With Best Google Search Tricks & Get Rapid Results
Google is the most prominent search engine. Needless to say, it has become a solution for every kind of problem now. Google collects data from all over the world and serves to the audience who is keen for the same. However, Google has now updated with lots of new features. Users are available with so many Advanced Google Search.
Although, there are still so many users who are deprived of Google Search Tricks. That’s why we have created this article to make those people aware of the real facts about Google. Here, we are going to share Best Google Search Tricks that can help you in the best possible way.
It will show you more smarter and will make you more feasible than ever before. This group of tips and tricks will make you more productive and fast. Let’s dive into the below five tips and tricks of Google search.
1. Search By Voice
Google has now updated with voice search option. It allows you to search with the help of your voice instead of typing and opening your internet browser. You just need to tap on the Google voice search icon. It will exactly take you to the page you are looking for or bring you to the list of best possible related things.
Moreover, you can access this option of Google whether on Android or iOS. We believe that this is the best Google Search Tips as it is more convenient to use with any age group. Alongside, there is no spelling mistake issue which usually faced by users while search by typing.
2. Search By Keywords
Search by keyword is more convenient comparatively other search options. Keywords are the exact search for the topic you are looking for. The keywords can give you better results to the search engine which you will not find anywhere. Search by keywords is the Best Google Search Tricks because keywords never make you wonder and always take you to the right search.
3. Search By Location
If you want to make your search simple and looking for the accurate searches then adding city name or postal code at the end of your search query is the best idea. It will allow your searches for a specific location and make you available with what you are exactly looking for. This searching option provides results for the location calculated using by the Internet connection IP address.
So try this Google Search Tips to make your searches more accurate and exact.
4. Search By Images
Google has vast searches options and searches by images is one of the options. This Advanced Google Search is extremely useful, however, many of the users are not aware of this option. What you need to do is–just click the camera button in the search bar of Google images and paste an image URL or upload a picture from your system to make an image search.
5. Search Specific Phrase
Apart from these above searching options, double quotes (“”) can also be used to search for a specific phrase. Google will provide a more accurate result to the phrase written between the two quotes. If you want to avoid related searches then this Advanced Google Search is a fantastic option for rapid and accurate search.
Although it is not very difficult to search for anything on Google but Google Search Tricks made it more feasible for the users. First of all, it is time-saving and the second thing is you will get an accurate result for the same you are looking for. Hopefully, these google tips and tricks will prove helpful for you if you are still unaware of the same.
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